Norwich is a wonderful city for shopping. Perhaps it’s something to do with the fact that we are so far from any other good shopping location. There’s a wealth of choice when it comes to fashion, interiors, food, toys and beauty. There’s some great independent stores in the city as well as all the high street brands. It’s not going to be easy to pick and choose my favourites so if there’s something you think I should add, let me know in the comments.

If you are wondering where to shop in Norwich, here are a few ideas.

Jarrold department store

This beautiful shop offers so much. Books, clothes, homewares, food and downstairs there’s an amazing area selling treats, kitchenware, pottery and kitchen electricals. I love the whole shop but I head downstairs before I do anything else.

Keep an eye out for many varieties of tea; lots of locally produced yummy things; Emma Bridgewater; colourful kitchenalia; and pretty glassware.

The beauty section is host to so many amazing brands, not least the wonderful Palm & Sole — natural beauty that’s all handmade in Norfolk!

Jarrold’s 1-7 London Street, Norwich NR2 1JF. Tel:01603 660661


This is the newest shopping centre in the city and is full of loads of high street brands. Inside there’s House of Fraser, an entire department store. There are brands in there such as Diesel, Urban Decay, Mullberry, Original Penguin, Benefit, Superdry and Karen Millen.

Throughout the rest of the centre you’ll find Monsoon, Office, another Superdry, TM Lewin (if you’re looking for a bargain I can recommend TM Lewin Promocodes), River Island, Apple and plenty of places to eat.

Chapelfield, St Stephens Street, Norwich NR1 3SH. Tel: 01603 753344

Castle Mall

This shopping centre is situated below the city’s beautiful castle. Inside you’ll find shops such as New Look, the Canaries Store, Barratts, Argos, Venture Photography, Starbucks, Boots and Peacocks.

Castle Mall, 19-20 Castle Meadow, Norwich, NR1 3DD. Tel: 01603 767970

Independent stores

Rainbow Wholefoods is a food shop in Norwich that sell all manner of wonderful natural, vegan friendly, free-from… foods. Above the shop you’ll also find the vegetarian restaurant Pulse. Two good places to stop if you want some healthy, yummy food. — Old Fire Station Stables, Labour in Vain Yard, Guildhall Hill, Norwich NR2 1JD

Imelda’s Shoe Store is one of those places I have to go into every time I go shopping. It’s full of amazing footwear. These last few times I’ve fallen for some Irregular Choice shoes and the amazing Tatty Devine jewellery collection. — 1 Guildhall Hill  City Centre, Norwich NR2 1JH

where to shop in Norwich

The Book Hive is the most glorious shop in all of Norwich. I intend to a do a full feature on it at some point. There’s a wide range of fiction, non-fiction and kids books. It’s beautifully laid out and the staff are knowledgeable and helpful. Make sure you get yourself a loyalty card, I’m already halfway through my second. — 53 London St, Norwich NR2 1HL

SinSins Lovestore has been around for a long time. It’s a beautiful shop filled with sexy things such as toys, books, DVDs and gifts. It’s not a sex shop, it’s a celebration of sexuality, love and passion. — 2 Charing Cross, Norwich Lanes, Norwich, NR2 4AL